87: From Burnout to True Freedom: How Women Entrepreneurs Can Redefine Success with Sara Vezensek

Welcome with your host and business guru, Nakisha King. This podcast is the ultimate destination for women creative entrepreneurs who want to break free from burnout.

If you are overwhelmed by client demands and feel like you're doing this all alone, you, my friend, are in the right place. Now let's dive in for steps to take back your time and self, simplify your workflow. All right, Nikisha, take it away.

Hello, welcome to iconic CEO podcast where free spirits fall in love with systems. My name is Nikisha and I'm your host today. And today we have a special guest.

Today's guest is someone who walked away from a life most people would dream of.

Sarah Vezensheck grew up in Slovenia, a place where the luxury yacht world wasn't even something people believed was real outside of movies, which is so interesting.

But by her early 20s, she was living in it, working as a private chef on super yachts, flying private, managing million dollar deals and earning $10,000 months.

From the outside, it looked like a dream, but on the inside, she felt trapped, constantly on call and completely disconnected from her own freedom and purpose. We can relate Sarah.

Now she's an online business coach and mentor who helps ambitious women turn their lived experience into profitable freedom based businesses.

Sarah is known for helping her clients package their brilliance into high impact on offers, shift their money mindset, and finally stop trading time for money. Amen and hallelujah. She's bold, real and passionate about showing women how to build a business that actually supports the life they want.

Welcome Sarah. Thank you for joining me. I'm so excited to have you here because we want to learn about this whole yacht stuff, how you got there.

I didn't know that part of the country was known for that lifestyle.

Right.

Like, I love chartering boats, but I'm not into yachts as of yet. But maybe you can help me work my way towards there. Oh, it's a pleasure having you.

And I want you to tell people a little bit of how did you get there? How did you get to that space?

Of course. First of all, thank you so much for having me. I love our energies and I'm so excited to share my story and hopefully inspire one person.

Then I've done my job with what I'm about to tell you. Slovenia is not even on people's maps. We have 2 million people in the whole white, like that's it.

Like the capital where I'm from, 200,000 people in the capital, which is a small town in U.S. i would say so yachts, jets, like you said before. That was, you know, we have boats, we have cell yachts, but we don't have, you know, super yachts that are 200 foot and above.

So as a 13 year old, I learned what money is, is very quickly because I started working at 13. Not because I was forced, I forced myself. I wanted my own money because I back then knew that that's going to give me freedom.

And I really quickly realized that $4 an hour is buttons. Like I can't really do anything. Even a 13, mind you, which any other 13 year old would be like, I'm balling.

I have X, you know, I have X amount of money. And for me it has never been about yachts and jets and, you know, buying mansions.

To me, money always represented freedom and options and safety because if anything happened, I have my own back.

I don't have to depend on my parents, I don't have to depend on, you know, I didn't even really think about boyfriends back then, but nobody because I have me. So very early on I realized that I have to earn more money in order to be more free. That was always in the back of my head.

So I started doing research and I figured out that you can be paid to cook on yachts. And did I have any cooking experience? Absolutely not. Determination and grit and skills to present my CV in a way that they might bite. Yes.

And of course they didn't bite. Long story short, they basically told me no when I applied for an academy.

And how they got me in was because you know how at the end they have a few spots left and they just want to cover the last few spots in order to get the money because you have to pay for it. So that's how I got in.

They hit me up a week before academy started, like, hey, we have some spots that opened up and I'm like, sure, I know what this means, but that's my way in. And at 18, I paid $5,000 of my own money, which was five month salary of my parents.

Just to give you an example of how much that is in Slovenia, almost half a year salary. Didn't tell anybody. Went to Croatia to compete with professional chefs.

And by, I don't know who I think because I was used to not cooking professional kitchens. I got accepted and ended up on yachts.

That kind of started my career on a very small catamaran as a chef, but that was my way in to then climb all the way up to the top.

Wow. Wow, that shows grit. People don't realize there's a lot of People who start from the basic.

But there's some drive in every human being that allows us to scale, and sometimes we do it so subconsciously, which is so interesting. But your drive for desire and more was what got you there. This spot and everything opened up as you were on your journey. Things you got no to.

The opportunity open up, even if it was last minute, it was yours for the taking. It's like, it feels like sometimes a path is just there waiting for you, you know? So cool. Exactly.

Yeah. And I feel that to me was like, oh, it's go time, because I already said goodbye to the opportunity.

I was sad, but in my brain, I was like, oh, I'll just practice and I'll try again next year. So. So it was never I didn't make it. I was glad, though, that I didn't tell anybody, because then no one knew that I wasn't accepted.

And no one knew that I was accepted too after, because I was like, I don't want this added pressure. I'm already freaking out. Like, this was a huge deal.

I entered yachting on a 40 foot sailboat, 14 people sleeping on it, and I was cooking for people who are partying now. Every other person there took that as a free opportunity to party, have drinks, you know, have the best time.

In my brain, I was like, well, if I can be the best and.

And if every single captain I have this season, which, mind you, was 14 weeks in a row, thinks of me as their favorite chef, then I'm going to get requests next year. And every time a captain gets bigger yachts, I'm going to be there with them.

So not only was I captain's best friend in cooking for the captains, which none of the other chefs did, because they were just like, oh, one guest to give me tips.

I was making sous vide steaks, sushi spreads for people who are chugging tequila bottles in a kitchen the size, I kid you not, of your laptop, like, there's two burners and an oven that tilts because you're in a sailboat.

And because of that decision every single week, that made absolutely no sense, you know, in reality, because everybody's like, why are you doing this? Like, why are you Trying so hard. I landed an article in Vogue as a chef with absolutely no experience, mind you. Like, never trained.

Practiced, but never trained.

I ended up working on way bigger yachts the next season, and that just catapulted my career just because I chose to both have fun, but also do my job.

So, so good. The interesting part is how you were thinking. There's something in you that I feel like I'm hearing, and I want to know what it is.

I'm curious because you're right. About what? The way people think is what they produce. I've come to understand your thoughts are your results.

Your thoughts are your results because your thoughts drive your feeling. So when I think about you cooking for the chef, figuring out how to become their friend.

So when they get a bigger boat, I move with them, thinking and feeling. This. This type of motivation of I want to get out of wherever I am. There's like, I'm.

I'm.

I'm elevating. And that led to your actions. Cooking for them, cooking for the people on the boat who's drinking, but still serving.

The people you know will have an opportunity, and you want it to be remembered by them. Top of mind. Like they say, your net, your net work, your net work is your net worth. So that was so freaking amazing.

And then you pretty much resulted in what the thought was like, something you wanted to get, you got.

And I like that you didn't doubt yourself because you weren't trained, but you believed in your potential because you knew of how hardworking you were. So that's something. And I am not a fan of hard, the word hard. But hardworking for some people mean like you're doing.

You're doing what you need to do to get what you desire. And I feel like sometimes just doing the action is all you need.

You can call it hard, you can call it easy, you can put any descriptive words, but the descriptive words don't have power. It's just the action you're doing. So I love that. Now, let me ask you a question, right?

You're part of our but what if series, and I want to get a little bit more into that now. You walked away from that life, the life of success on paper, luxury, super yachts, money, travel. Yet you felt completely disconnected on the inside.

You know, there's a lot of people in our world who might have all of that money, all of that. What is it? Significance. But sometimes the inside doesn't match the outside.

What was the moment you realized that the version of success you were living wasn't actually yours, Effy.

I have two specific moments that I want to share, because one was me realizing how not appreciated I am for the work that I'm doing. And that was the moment when one of the guests on the yacht asked me to feed them, which was an adult human asked me to, like, hand feed them.

And not in a fun way, like in a I'm your authority way, where you feel it. And I felt so uncomfortable. I said no in a joke, but I felt offended. I felt, like, belittled.

And I remember sitting on the couch thinking, what am I doing? Here I am breaking my back for these rich people that already have it all, and they're not even saying thank you or acknowledging me.

I don't need praise. I don't need you to shout it from the rooftops. But you're treating me as, you know, I'm way below you. You're just here as an accessory.

That was the one moment where I was like, you know what? You are worth so much more than this. It's time to move on.

And the second moment was actually when I met my partner, who is such an inspiration in my life. He is 33 and retired because he played professional sports.

And when I met him, I didn't really realize that I don't have it all in my world until I saw him have his freedom. So, yes, I had the money, but I didn't have location freedom and time freedom.

So I didn't know that my freedom is divided in three buckets because I had finances, because I was on yachts and jets living someone else's life. I thought I had it all. Plus, the whole society was telling me I made it. But then I met a human who.

Who didn't have to bite his tongue when someone said something, you know, technically above me, and I had to be political or I had to, you know, pull back because I could have lost my job. He could say, do feel anything at any point. And when I saw his true freedom, I was like, you know what? That's it. I need to have a plan B asap.

I want to be him. And a lot of my girlfriends were like, oh, because he has earned his way to a lot of money.

Which is, again, the mentality that I have always is like, I want to be him. I don't want to depend on him and be an accessory, because again, that's not mine. That can be taken away at any moment.

And also, that, to me, is not attractive. So that was a huge. Two pivotal moments that I remember that I was like hell to the no.

I'm worth more and more and realizing what actually I want in life, which is complete independence from anybody. So then anybody that is in my life is a cherry on top.

I love that. Oh my goodness. It's amazing because as women, especially in the U.S. we got our voting rights later in the 19th and the 20th century.

And as we are now entrepreneurs, remember before we, we weren't that we were home, our housewives, moms. Right. That was our primary. And even now some religions still practice that.

So the fact that you were in the position where you wanted to be like him, not depend on him, there's so many of us who ring true to that statement. And I think it just is part of our human need of not feeling like if we can't do it, someone else does it on our behalf.

And that's good, that's good enough. Some of us don't want that, we don't desire that.

We do like having the ability to go out and shop on our own and not feel like we're told by someone, you only can spend this or we don't have it. Right. Someone else can't shrink you. If you shrink yourself, that's on you. But someone else can't shrink you, which I think is so good.

And when you saw him and you wanted to be like him, how did that translate? How did that take you on to your next journey? Because you pivoted, you decided to leave something. Especially when you feel like you're being.

That's embarrassing when someone asks you to feed them, especially if they're an adult. It can have so many different connotations to it in the moment, especially if someone's under the influence.

And I want to know, where did you go next? Where did you pivot to?

Very good question. Because I want to be very real. It was very hard to realize that the life that I built for 28 years of grit and actual hard work.

Not the hard work to reach your dreams, but 18 hour days, weekends, holidays. Not what I'm doing now because again, we have this chip on our shoulders. That's the only way to get money all of a sudden.

You know how we say we have love goggles? I feel like I had this blinders on of the life that was living. So he lifted them up for me and I saw my reality completely differently.

And I was very grateful where I was. I was very grateful for their experiences, but so unfulfilled. It was like someone flipped the switch and I was like, I need to leave.

But when I get to that moment, which I think is why I never have a crash or like a crisis. As soon as I realized that I don't want something, I already start planning on my plan B that is going to become plan A. So I still had my job.

And then for a whole year alongside my job, I, I was learning the skills, I was googling, what else can I be doing? What can give me true freedom? So when my job comes to an end, I already have the next step immediately.

I don't have to then fight for another job, worry about my finances. So I think that's such a good piece of advice for anybody who's kind of in the crossroads.

Even if you're working for someone else, they don't own you. Go interview with other people. Go see what other opportunities there are. Learn another skill.

I was waking up at 5am in the morning to learn and study for four hours before they got up. To practice my video skills, I had a secret Instagram account where I was practicing, like speaking into camera.

I was promoting other people's offers just to learn sales skills because I didn't really know what I was going to do. But when I saw the potential of online business, the freedom that can give you the reach, the impact, I was like this pool.

And I think as women, we're way more intuitive. And when that voice calls, if you're in tune with yourself, I just knew they have to follow it.

And it, it brought me here to this moment by following that while being so afraid and so in my head and imposter syndrome and everything else that you can add. But I just knew it's time for a change and I had a plan B and I went for it.

And then it, it just kind of all the reality just folds into the perfect path for you once you make that decision.

Now that's so interesting because in order for you to even consider that, I want to know, did you have a certain money mindset that helped you shift and helped you move from the place you were burning out to a place of calm and confidence where you felt like it aligned with you? What was your money mindset that helped you transform?

Ever since I was little, I think I never looked at money like something that will run out. Always had this way with money where I would work really hard and spend it all.

So I would force myself to go back to work, which is not a healthy thing to do normally. But when you're 13 to 19, you have no one to depend on you, so you can just kind of do whatever you want with your money.

But because I started earning money at a young age, I understood that I can always get more. I also was really good at networking, so I got amazing, amazing commissions through my work.

I. I think the most I ever earned in one day was €80,000, which is almost 100k in a day at 23. And I was smart enough for that to know, I'm going to save that, I'm going to put it into an account, talk to a financial advisor.

So I had about 200k in savings at 28. So even if anything went wrong, I knew it was going to be good. Worst case scenario, go home, I go to Slovenia. I'm not really paying rent.

It's so cheap to live here. I'm good for like 10 years if I wanted to be so. And I always considered money as an investment, as an energy, and if goes up and down.

But we can't attach our worth to money in your bank account, which I'm guilty of. As soon as I didn't have a title of owner's rep, as soon as I wasn't on the yacht, I had to start from zero.

A year ago, I went from this bougie, amazing lifestyle that everybody wanted to being an online coach. And everybody was like, what are you doing? Like, you're an embarrassment. Like, what? What is wrong with you?

I lost 99 of my friends and it was hard, but just something in me was telling me to keep going.

And I was bleeding money because I was investing into coaches, like 50k for this coach and 50k for this coach because they were the best in the industry. So to answer this quickly, I always look at money as tokens in a video game. I don't think it's real because I don't put any negative thing to it.

Even when I get a sale that's a big sale, I'm like, oh, I can up level now. It's never, oh, this is this thing in a bank account that can like run out.

It's always this energy, this abundance that can allow me to spread my joy and my expertise and help people and help bring other people up. So when it's not money, I actually call it honey sometimes because money has this like negative word around it for people who maybe haven't had it.

But so I just call it honey. And then every time I see honey on the floor or honey appear in my bank account, I'm like, thank you so much, honey, for taking care of me.

Like, that's so nice. So good.

That's a good One. I hope you guys are listening. Take that word honey. It's so much nicer.

So much nicer. It's such a nice way to, like, change your relationship with money.

And if you name your money Honey, then you can start thinking of, like, how have I been treating Honey every time honey shows up? Have I been excited? Or did I worry about, oh my God, like honey's here, like, what am I going to do with her? Or honey's running out.

Like you really can think of money as a person and write a letter to Money to see how your relationship is with money. Because that's going to show you of. Do you constantly worry about it? Do you worry about having too much? Are you worried about success?

Like what, what it is?

It's going to show you all the patterns from your parents, from where you grew up and probably show you why your bank account is where your bank account is right now. And look at your bank account.

I had to force myself to look at my bank account even when I had nothing, because I was like, okay, I need to know what I have in order to know how long I can still last. In order to know what to do, not just sit here and hope that something's going to change.

And a lot of times people don't want to look at their bank accounts.

So true. That's a good point. That's a good point.

I feel like a lot of people in business, especially creative professionals, my women entrepreneurs, sometimes their numbers, they don't put it on top. They don't look at it. It feels uncomfortable. Yeah, it's an uncomfortable thing.

And if you're listening, it's okay to be uncomfortable, but that's where the growth is. So definitely look at it.

Make a day out of the whole month if you need to start somewhere, to start looking at your numbers and just looking at it, you know, don't make it be a negative story, but call it honey, like that $1 is so sweet, whatever is in there or that hundred thousand dollar is so sweet because we know there are people in the world who has a hundred thousand and feel like they still don't have anything because they're like millions.

Please know that that's how you can tell money is not really that, you know, because anyone at any point can still feel inadequate even if they had a million dollars.

Exactly.

Go ahead.

Sorry. I. I love what you said. If just look at it as honey and imagine it as a jar of honey. Right.

Maybe it's not full right now, but you can always fill it up and there's always some honey left. You will always have enough money. Sometimes it's going to be just enough to reach your goals.

And this might be very unconventional financial advice and I'm not a financial advisor, but it's how the world works and how energy works. So take it however you want it. But I'm going to give you an example on my client.

She came to me, she went through a really traumatic 11 year abusive relationship, moved in back home with her parents and she was 40, which a lot of people be like, oh my God, you know, that's so embarrassing. She went home to kind of reassess her situation and she's like, sarah, I want to move in by myself for the first time ever into my dream apartment.

She didn't have a job, she lived with her parents. I was like, amazing, let's find this apartment. She finds the apartment. It's her dream apartment, but she doesn't have a job.

She doesn't know if she's going to get a job. But what did she do? She took that apartment because she was like, this is my apartment and if I have to get a thousand a month, I will figure it out.

I'm not talking right. If you're on Xero and you're buying something for $25,000 and then you're just met, I mean, honestly, you probably could figure it out if you had to.

But don't put yourself under that much pressure.

I'm just saying if you are living in a nice apartment and you don't want to move, you will somehow make that money to pay for the rent versus moving into a less expensive apartment, feeling like shit maybe, if that's important to you. And then you only have to make up $800, that's going to be your minimum that you have to make.

So you can kind of dictate of how much honey you want to have in your jar. But by setting the standards in your life of what you want to achieve, because your brain is then going to notice the opportunity to get you there.

Right? Now, when you said that, what came up for me and what might come up for my listener is how does she get through the application?

If she didn't have a job, why would someone let her into the apartment? Did she have like excess or something? Or a family or someone signed for her?

I assuming because she used to be employed. Maybe it was like that 14 weeks of like period. Yeah, she was allowed to do it and she was in the job. Job hunting process.

So she had like a deposit that she could pay, but they didn't know. I, I don't know how that is possible. But yeah, basically she grabbed the apartment. She's like, hey, I'm job hunting, here's the deposit.

And then, you know, I'll pay you. But when you think if she didn't buy it, she was renting it.

So when you think, worst case scenario for them in Slovenia, it's a highly acquired apartment, so worst case, you would have to look for someone else. And they had a list of 10 other people, so it wouldn't be a big risk on their end.

Part two, that I love about it, in my opinion, she knew her value. She knew she could find a job. She knew there was an out. She didn't sit at home and go, I can't make it out, I can't do this. Oh my God. Right?

But she knew she can go out there and find another opportunity before.

You don't need to doubt yourself. Just look at the evidence. The evidence is really clear. And I think that's something she had.

Now, what I'm going to ask you, I'm going to say, but what if freedom isn't about time off, but it's about your emotional capacity?

A lot of beautiful, amazing women entrepreneurs start businesses to create freedom for themselves, but then they end up building this new cage all decorated of constant busyness. Because if they're not busy, they don't feel like they're getting things done. So what does true freedom look like to you now?

And how can women begin creating businesses that support their soft lifestyle and not in them? Because we have different type of women who are out there, like hitting the brick, right? That masculine, beautiful energy.

And we have women out there that's just like, I don't want to hit the brick, but I do want to do well, want that soft life and not get drained. So tell us what that looked like in freedom in that regard.

A thousand percent. It's such a good question. It's such a good highlight to this conversation because I did exactly the stepped into my masculine.

All I ever knew was how to work hard. And I still had this belief. You know, I'm also from Eastern Europe all we do is work hard.

We have chip on our shoulder, like work hard and get paid, right?

But when you start your own business, that's one one point where, like, you can work so hard all day, that does not mean that you're going to earn money. Like, those two are not correlated anymore. So I had to figure out what actions actually make me money.

Because to be busy, to be busy and not get paid, I had this in my brain pretty quickly resolved. I'm like, I don't, I don't want to be busy for not getting like, you know, honey, stacking up in my, in my pot.

Now that would be different if the amount of effort would equal the amount of reward, but it didn't.

So for those of you who are staying busy and maybe not stacking as much as you want or you want to scale, but now you don't know how to scale because your schedule is booked out from, you know, 6:00am to 6:00pm and you're working even harder than in your job. Plus now your brain can even switch off because it's all on you. I would say this, that business isn't easy, but it can be simple.

And how you figure out how it's simple is when you define the five to six things you have to do every single day in order to just move the needle forward. And, and truly, honestly, with an online business, I have my CEO checklist that takes me 90 minutes every single day. 90 minutes.

So on a day where I don't have an abundance of time, where life is lifing and a lot of things are going on, I have 90 minutes to do what I got to do. And that could be for a month because maybe I'm moving houses, maybe I'm traveling, and it's hard because you feel guilty for not working hard.

I had to teach my brain that these are the exact activities that if I do these, and I would love to share them with whoever has an online business, you can carve out 90 to 60 minutes. You know, for these activities, number one, I know that I need to drive traffic, make people aware of who I am, what I'm doing.

So there's not going to be a day that I am not going to post. Now, whether that be on TikTok, because by the way, TikTok is blowing up right now. Instagram is a little saturated. Everybody's getting catching on.

TikTok is way newer still.

And if anybody's feeling like pull back from Instagram or discouraged, TikTok is also a platform that you can use maybe that's LinkedIn for you, pending where your target audience is. But post and get eyes on your business.

Number two, completely shifted my way of how I post because a lot of coaches in this industry are talking about eyes going viral.

10 hooks of we all want more views, but the end of the day, if your message isn't hitting, you can put millions of views on your profile and you're not going to be making sales. You might do a few right just because of the volume, but still not the benefit of the ad. So what I did, I stopped focusing on the metrics.

I was like, you know what F likes f comments f all of this, which is scary. And I was like, I get to sell to people by speaking to their one specific signal.

The aha moment that they realize that they have a problem, that something's going wrong.

And when I tried this a month ago, my business catapulted because everybody that saw the hundred views that I got, the hundreds of thousand, the 100 views that I got on my video speaking to one person even it wasn't specifically that person that was on vacation or they didn't go to Bahamas. I was so specific that they were in my DMs asking to work with me.

I canceled Manychat because I was like, I don't want also notice that people want to make themselves public in the comments on my profile. So I invited them into my DMs, which was way more premium, way better experience.

So post every day, be so specific on the moment they realized they have a problem or they're doing something and sell on your stories story sequence, which should take you like 10 minutes, honestly.

And then the rest of it would be support my clients answer DMs, you know, kind of like, what do you get to do to support your people that are already in your world? And that has been life changing.

When I realized that those are the drivers in my business, it's marketing and selling on my stories and being very clear of how I do it. And another trick that I teach my clients is how to reach out to other podcasts and network. Because visibility isn't just social media.

You can work on your visibility way past that and have people listen to you for 45 minutes and be nurtured.

And you can drive traffic from 15, 16, 60 interviews to your website forever versus, you know, one reel that kind of gets disappears in the background in a week or two.

Oh, that's. So that's your. Pretty much your 90 minute CEO list. Yes, especially my favorite part, the DMS you're right about that.

I think that's where I feel like you and I met always in my dm. I feel like it's a party back there and no one knows about it. Feel like, I feel like it's the VIP room and no one knows.

And I'm like, come into my VIP room, let's have a great time. But I love speaking to people. I love actually using social media for social connection. I actually love it for that, the selling of it.

I don't, I don't know, I don't want to sell anything. But if I can help someone and I can create an opportunity for them to grow in their business, that's what I do, create opportunities.

But I do like getting to know people, understanding their pain points. It's also getting data, not always about selling. People are very good at sharing and there's nothing wrong with it. I love sharing.

So I love that you speak about that.

And I want to know, in your coaching, let us know a little bit specifically what you do and how you transform lives, because I don't think we got that. I know we have the yacht life. I believe this is what you're doing now. How. And I want to know a little bit more.

So help our audience know how you help others transform and who speak to our specific person.

Yes, for sure. So what I do is I teach especially service providers, one on one business owners who are kept in capacity, who are thinking, oh, I get to scale.

I know that I'm ready. Like, my clients have such yummy, delicious results. I'm ready to share my message with the world.

But one way they think to do it is, oh, I'm going to raise the prices because that's how I scale in income. But you can keep raising your prices and that doesn't technically solve your issue, which is capacity and delivery.

So you can keep packing out your calendar.

And then the other way, logically they think about it is, oh, I'm just going to hire a team that technically solves your delivery, but now you have to charge the same price for someone who isn't you. You lose that one on one touch with a human and then all of a sudden you are a team manager and you have to pay them more money.

So that also doesn't really work. And then the most logical thing, they're like, oh, my God, I'm going to create an online offer, a course, a membership, and it's amazing.

That's exactly what I teach you to do. But I do it completely differently than most coaches out There.

I'm sure I'm not the only one with my, with my method, but I'm not going to toot my horn that much. But if you create an offer like so many coaches thought about creating an offer, and then you create an offer for $27 and I'm like, okay, amazing.

So you package your whole expertise into this $27 offer. So before you were charging a thousand per client to work one on one with you. Now you have to sell like 50 of these to get the same amount.

So you have to work on volume, which right now is hard if you don't have hundreds of thousands of followers. And then the last part where I see the mistake, just to kind of clarify of like why we're different.

And what I do is people create a course without the knowledge of how to create transformation through a course, and that's why it flops.

So what I do with my beautiful one on one service providers or business owners who just want to add like a more passive way of reaching the masses while still providing transformation so you stay in your integrity is what we, number one, break down your framework. Even if you don't think you have a framework, you have a framework. So you come into my world.

We, first things first, get your clarity on who you are, what you do and what your framework is.

Because if you know that your step 1, 2, 3, 4, 5 is where you take every single one on one client through, then you can create a course that is low ticket for the first two parts of your framework that then naturally lead into your like close proximity. Or what I suggest most of them to do is a year long mentorship.

That means reoccurring revenue with parts of one on one, which means that it's high ticket. So this is how we solve capacity delivery. You get massive transformation. Plus you need like 20 clients to be making bank.

And because of the elements of one on one, you can easily charge high ticket.

So that has been my unique way of helping business owners scale and give them the life of freedom so they can work 10 to 15 hour work weeks, not days.

Right. Thank you for sharing. So good. And you're right, some courses don't create transformation. They're not built for that. They just built for information.

Right. Give you information. So yeah, that's so good. I am so happy that you got to be here with me today and share your story.

As iconic CEOs, I want people to understand they're not about being perfect, they're about the transformation, about starting in a space, recognizing that's not your space. And then pivoting, transforming, upgrading, elevating to where your heart goes and to know you can create something from anything by choice.

This is what iconic CEOs is about. It's also about systems. But like you said, people don't recognize they have a framework that is a system.

And you work with them on actually being clear about that. We all have systems. We just sometimes are running it subconsciously without actually know it's running. So sometimes it's running us.

And I think that's so good to have people like you here. There's all walks of life around the world, not only in the us which is one thing I'm grateful for. I get to meet people outside of the us.

I get to connect. I so love it. Freaking. It's like it just brings me so much joy. So to sum it up, I'm going to ask you two things.

One, I want to ask you what brings you immense joy in your life that's not work related, that's not family and partner related, but what brings you immense joy?

That's an easy one.

Being able to travel anywhere in the world at any given time and explore different destinations and foods and cultures, that just makes me feel the most free. And I am in my prime of glowy, magnetic self. So travel. I love every day travel and food.

So good. And can you please tell everyone how they can find you? Sarah?

Of course the easiest way to find me would be on my Instagram. So all you have to do is type in Sara S A R A V E Z Coach. Sara Coach. You can find my website there. You can send me a dm, we can connect.

You can find my podcast. So many free resources. So I think that's a very simple way to find me and connect.

And yeah, so happy to hear what your favorite part of this episode is too.

Oh my goodness. My favorite part is knowing that you worked on a yacht because we see those shows on like Below Deck.

I've never watched them, I have no clue about them, I don't watch them. But I like having a real person talk to me about it because I don't, I don't fancy too much reality shows.

It takes up a lot of time, so I just fancy the ones I like and I just stick to those.

And also my favorite part is learning what you do because getting curious about that, having more questions for myself about that and the people out there giving them that option too so they can know who to come to when they need it. So those are always being a resource. I love when our podcast can be that for people. So that's why I love having guests and not just me.

You know, I can do my work that I love, but guests help it stretch, expand, right?

Yes.

That's my favorite thing. And based on the information you share, I will definitely share it in the notes, the Show Notes.

So thank you to all the CEOs who are listening today at my creative, my wedding and event professionals. I also want to invite you to the Disruptive Chronicles. Let's disrupt your fear. Let's shake it up. Shake it up a bit.

You'll also find that in a Show Notes so you can sign up today. There's no cost to you, but there's so much value to you, so there's no loss.

And I want to thank everyone for coming and listening to Sarah and getting to know her from the iconic CEO Podcast.

Thank you for joining us today. We loved having you with us. Remember, each action you take, no matter how small, adds up to big results.

If today's episode fired you up, hit subscribe for more insights and visit our resource hub, which is linked in the Show Notes. There you'll find tools to streamline, organize and grow your business. Keep moving forward and we'll be right here to cheer you on next week.