97: Scared to Look at Your Numbers? Sarah Fisher on Growing Your Bottom Line

Welcome with your host and business guru, Nakisha King.

This podcast is the ultimate destination for women creative entrepreneurs who want to break free from burnout.

If you are overwhelmed by client demands and feel like you're doing this all alone, you, my friend, are in the right place.

Now let's dive in for steps to take back your time and some simplify your workflow.

All right, Nikisha, take it away.

Hello and welcome to iconic CEO podcast.

Today we have Sarah.

Sarah is a full time mom.

She's a breadwinner of her household and the woman raising a 17 and 23 year old.

So we know what we're about to have a conversation about is something, something real.

Thank you so much, Nikisha.

I'm really honored to be here.

Oh my goodness.

I'm excited for today because let me tell you, I've been in business for 17 years as well and I still don't got my financial stuff together.

So I really am interested in learning about how you start as a women entrepreneur.

First and foremost, I'm an advocate for women business owners and I want to know how you're going to help a lot of our small business owners who's listening today get a little bit of a reality check.

That's the hope for today because we don't realize just like systems that financials are important so we all ignore it.

But I've seen like these beautiful shows.

I look at like, bravo, they have a new one.

Which one is it?

Housewives of Potomac.

Housewives of Atlanta.

I was looking at that one and this young lady has this beautiful like a big restaurant.

She's a vegan.

It's called Slutty Vegan, I think.

And she's had some financial challenges in her company where her company had to shut down.

She's reopening in which is great.

But as I'm looking at this, I'm like, where's Sarah in this picture?

Sarah should have been in your books, you know what I mean?

So I think this is going to be a really great one.

So to start off, I know you went from someone who was a director of operations working in someone's business to building your own firm.

I want to know what made you finally decide to bet on yourself.

So I, when I started my business as a side hustle, I was trying to make ends meet.

I was going through a pretty rough divorce.

I just needed to pay bills and I Had a couple of family members approach me saying, hey, could you do books for me?

And that was always my favorite part of any business I worked for as an employee was doing the bookkeeping.

And so I was like, yeah, let's do this and.

And decided I wanted to keep growing it.

I went very safe at first.

Being a single mom, I was afraid to step out and I was afraid I couldn't pay my bills if I actually did this by myself.

So I was a little safe.

I took about four or five years working full time for someone else and doing it as a side hustle.

He saw something in me that I hadn't quite seen in myself yet in my journey, and saw it, showed me that I could make this more than just a one man show, more than just me doing books for a couple of people and really turn it into a firm.

And when I got that vision, I really latched onto it and just started plowing forward, really, really getting it going and moving into building what we're building right now and transitioning from like owner, operator to really being a whole bookkeeping firm.

So good.

Now, you said you met someone and he helped you by allowing you to borrow Hope.

Yes.

Now, hope, for me, at this moment in my life, that word is like, it does something, it limits people.

So when you say it, I want you to tell me, what did that look like in that moment?

It's either he said something because we all say things and we inspire people, but for someone to take action, that's something different.

So what, what happened in that moment?

What did inspire you and how you took action?

Because I know he lends you hope, but for you to take action, I feel like something else was a part of that.

Tell us a little bit more.

Yeah, so I. I was an abusive marriage, and so healing from that has been a decade long process for me.

But I really learned along the way life is hard, and sometimes you're really scared, but you have to do it anyway.

So.

So I approach things a lot of times and I'm like, I am scared.

I'm terrified right now.

And people are like, don't be scared.

And I'm like, no, no, no, I'm scared.

I'm doing it anyway.

Like, that's just a part of who I am.

And I think fear drives me a little bit.

But I. I do things scared.

I do it scared.

And at first he kept being like, why are you so fearful all the time?

And I'm like, I don't know.

But I do it anyway.

Like, I used to be really afraid of public speaking.

So I joined a B and I, I get up in front of people every week and I speak speak publicly on top of that.

Then they made me vice president of my chapter so I had to speak twice publicly every.

I'm scared.

I'm doing it anyway.

And so that I think was probably the biggest driver layering onto kind of the hope that he brought to me to stop living small and to just be like, you know what?

I can reach for the stars.

I can build this into an empire and not just a one man show.

Let's do it.

Let's do it anyway.

Even though I'm scared, I love that I literally just posted something my social media and I talked exactly about that.

Doing it with your feelings, your fear feelings first feelings doesn't belong in business because I love action.

But don't dismiss your feelings.

Feel it while taking action.

Yeah.

The fact that you said that, I'm like, listen, this, this podcast was meant to be.

I was like, this is, this is my.

But I know you were my human the first time I spoke to you.

Yeah, I was part of my being I community.

And me and Sarah connected because of a friend, Amy.

And Amy is my, I don't know, she's like another sou system finding in the world.

Love her to death.

Yeah.

So I love that now when you started your company and you did it scared.

What did the first year actually look like?

And behind the scenes that nobody saw,.

I mean it was just me and a laptop and talking to people I knew who had businesses.

And I wasn't even selling myself so much as just being like, oh, you need bookkeeping?

I do bookkeeping.

And I mean I had, I don't.

I think in my first year or two I had like four or five clients.

It was truly side hustling.

Um, I would do it while working full time.

So I would either do it when my boss didn't know I was bored or at home in the evenings, just whatever it took to get, get it done.

Um, and then when I took it full time, that first year of being full time in it, um, it was, it was really learning how to put myself out there, how to have effective one to ones with people, how to reach people, where they're at in the sales process.

Because as a bookkeeper I'm very like technical driven.

I can tell you how to put together profit and loss statement.

I can tell you all nobody cares about Those things, they want to know that you've got their back, that you understand the journey they're on, and that you want to make an impact in their business.

That's really what people want to know, not how the sausage is made.

So I had to stop being technical and learning how to really connect, which is my favorite part of my job, is that connection with other business owners.

So it was a natural evolution, but it was still learning how to.

To do that.

Such a good point.

Connection, yes.

So many of us are great at delivering our skill set, and so many of us are really bad at connecting on a human level.

The human level connection is the secret sauce to business growth.

And the reason it's hard for us, because interaction with humans and being human sometimes feel harder because we have to be our true selves where speaking about our skills, we could do that in our sleep because we really enjoy it.

Right.

Like you do bookkeeping.

I'm not a bookkeeper.

I did it for a bit, but I really like QuickBooks.

But the only reason I like it is because my brain just loves, like, finding problems and solving it and seeing this closed loop.

And if I see the loop, it's like a pattern.

And my brain loves patterns, so I can see it in that regard.

But I'm so happy you were able to find ways to connect.

Because when someone does my bookkeeping, I don't really.

I don't care what they're doing.

I just want to make sure when I go and I get to see stuff and I want them to teach me how do I read my piano?

How do I read my balance sheet, my cash flow statement?

If I go to a bank and now show them, they'd be like, what this woman means business.

You know?

So I think that's so good.

Now, in you getting hope, in you moving into this business, did you have a vision in mind of what it will look like or what was the moment you realized that it could be something bigger?

I don't know if you started with a vision.

I don't know if you was like, no, I'll just figure this out.

But I want to know the moment you was like, you said you hired, like you knew you needed more people.

But there's something that triggers that moment.

Because hiring people is not easy, you know?

Right.

I want to know what that was for you.

So when I first started this, my hope was I could make six figures.

Like, I was just like, ooh, I can make big money.

And, you know, let's have $10,000 months, and let' Let, you know, let's, let's be excited about that.

Like, that was what I thought was like, you know, let's make 10 or $20,000 a month.

That'll be great.

And I remember the year that that happened.

I was like, I have to make $10,000 three months in a row for it to be real.

Because otherwise it's not really sustainable.

It's not real.

And I did that.

And I was on like my fifth month in a row and I was like, okay, I've got this.

And I was, I was like, this is where I've wanted to be.

And I realized I was actually hungry for way more at that point.

I didn't, that wasn't anymore.

I wanted, I wanted to be at half a million dollars a year.

I wanted to be, you know, so I, I've, I, it's been an evolution and I think that's part of that, like, entrepreneurial hunger.

Like, we all are always wanting more.

We're like, we just want to build bigger and build, like, just grow more and more and more.

So I think that was just part of my journey and what really unlocked that, like going beyond making 120 or whatever a year just as myself, was the hope that friend brought into my life and being like, do you want 500 clients?

You could have 500 clients, let's go.

Because I was always like, no, I can just have my 50 and I'll be so excited.

But he just expanded my mind and I have 85 clients now, so we're, we're booming.

Listen, how are you speaking to my soul so well?

Like, oh, good.

Like, I love this because do you know how many women I hear that?

No, I'll just do 20 and I'll be okay.

And you're like, no, I thought I would be until I got there.

And I was like, there needs to be more because you start to understand your value and your capacity.

You understand when those first 20 people speak to you and they love what you do and how much you've transformed their life, sometimes I don't think people understand that because they're not there yet.

They may have 5 and 10 and in their mind 20 is just a good enough.

But when you get to 20 and they tell you how much you've helped them, I think it's selfish to stop at that number.

Because how many other people are you not helping?

How many other people are you not creating that impact for?

And if you had that capability, that's your God given purpose.

You didn't come into the World with the skill just to serve 20 human beings.

I want to just explode the impact for sure.

Yes.

Can you imagine you're helping people create opportunities for themselves, their livelihood and financials.

Like, you help them become more knowledgeable so they could take better risk.

You help them knowledgeable on how they finance so they could send their kids to school.

You help them manage this thing called currency that we all live by in the United States of America around the world.

Yeah, you help them.

So what would it look like if you only worked with 20 people?

8 Billion.

That exists.

You know what I mean?

Like, come on.

So once again, speaking to my soul.

Speaking to my soul.

Amen.

Hallelujah.

Okay, now you work with small businesses every day.

What is their most common financial blind spot?

You see the thing they don't even know that they don't know.

I have three.

Let me start with my top one.

We'll see how this goes.

I think one of the things that's a blind spot for a lot of entrepreneurs is they say, especially my creative brained entrepreneurs, they say, oh, I'm not good with numbers, so I just don't want to deal with it.

And you have to shift your mind and realizing that numbers are just stories written in a different language.

And when you shift that narrative in your head and you stop worrying about, oh, I don't know if I can multiply these numbers or add these numbers together, that's all done for you with the right bookkeeper.

Like, you need to understand how to read your stories and that's what your profit and losses and balance sheet really are.

And so like learning how to stop being fearful of numbers and actually go towards what you're scared of.

Right.

Like maybe you're afraid of numbers, but do it anyway.

Dig in and understand how to read your profit and loss and balance sheet, how to read your statement of cash flows.

Get somebody who can help you with that narrative part of it so it turns into a story.

Because we all have to deal with money and numbers every day.

So stop being scared or do it anyway.

Listen, we.

I love that you interpret it as a story and numbers are a story.

It's another language.

But some of us are scared with the story you're going to tell us because it's going to tell us we're doing bad, we're doing wrong.

Is there a way that you communicate that story to your clients that they don't feel less than but they empowered?

So a lot of what I tell people is, well, if the story is telling us something, that's bad.

Wouldn't you want to know now so we can stop it and change the story?

If we hide from the story, it doesn't stop being a bad story.

It just keeps growing worse while we ignore the actual problem.

So I, like, I have, when I have clients come to me, there is, there is no shame on my side.

There's no judgment.

There's no, I don't want them to feel embarrassed.

They do.

But I understand, like it's, it's very disrobing to sit with, with a person who can see your whole financial landscape and be like, I'm embarrassed here.

But when I'm sitting with them, I'm like, listen, this is, let's call this your rock bottom.

Let's go forward, let's build from here and let's turn things around and here's what we can do and we'll just kind of go through and make a plan because it doesn't.

Sometimes we're in a bad place, sometimes we've made bad decisions, but we don't have to stay there.

And that's really what I, I talk to my entrepreneurs about is like, okay, maybe you are at rock bottom.

That's okay.

Like, but let's just decide that today's the last day we're going to stay stuck there and let's, let's move forward.

So good.

What was the other two?

One was being fearful of your numbers.

What's the other two?

Focus.

I have a lot of entrepreneur.

It's a, it's an, it's a quirk and a love of entrepreneurs.

They want to do all the things.

They go after the brightest shinies business idea and you end up with 10 businesses.

Right?

And if you do that like you, it's really nearly impossible to be the CEO of a bunch of businesses.

You can only really give your time and focus to one thing at a time.

And if you can build the systems and you can build the processes that work without you, then you can move your focus to something else.

But I've got too many entrepreneurs who have these three businesses going on and they're kind of failing at all of them because none of them are getting their whole selves.

So sometimes I have to coach my entrepreneurs of like, let's focus, build it, get it to work without you, and then let's go on to something else.

A lot of those entrepreneurs who think they're doing serial entrepreneur and they treat their businesses like kids.

And that's the problem.

That mindset of my business is my kid, it's my baby.

So they think if they have five babies, they can do it.

But you really do need focus.

And systems is what helps you have.

Have different companies.

The other myth of that is passive revenue.

So they think, if I have five companies is passive revenue, different streams of revenue, but then they fail to realize passive means I'm not doing anything and revenue is coming in, which means it has to be systematic or it has to be something that you're investing in, like stocks where you get dividends.

But if you got to work for that and every day show up and have a long to do list, there's nothing passive about.

Absolutely.

Just helping you guys understand.

Because I know what their brain is saying.

I have 10 companies.

I need more revenue streams.

Yeah, not like that.

No, it's like, no, just, just focus on the most profitable one of those.

Do it better 10x that.

And then if you, if you can do that without you being there every day, if it can survive without you making a decision for a week or two, then you start something else.

The other one is control entrepreneurs.

You know, not me, but other entrepreneurs have control issues.

I think that's some sarcasm.

There is that.

And it's really, it's really hard to let go.

But if you can't learn to let go correctly and truly release control over parts of your business, it will never grow beyond you.

And that's, that's.

It's a really important, really hard lesson to learn.

A lot of people get burned in the process of letting go control because they think letting go means I'm going to just throw everything at you and never look back.

And that's not the right way either.

I've had, I've had bosses on both sides of that.

I've had one boss who signed an entire checkbook, left town for months at a time and was like, bye.

And fortunately, I'm a very ethical person, so I never stole from him.

But there are many stories out there of office managers that skim money from business owners all the time.

I had another entrepreneur, client or employer who would literally like scrutinize every invoice and be like, wait, that's 13 font and not 14 font.

And I'm just like, they'll pay you.

It doesn't matter.

Let's get the invoice out the door.

So, like, both sides of those aren't right.

You have to learn how to properly control and release control in order to truly grow beyond yourself.

Interesting.

You said that.

I wonder if that font analyzing was.

I don't want to send it out Because I don't know if they're going to pay it.

Fear, you know, it always stems from something more.

It's surface level behavior is a symptom.

But the question is, what's underneath that?

What's your challenge with getting money?

Making money, Having someone pay you?

Because people do ask for money, meaning they want to get paid, but sometimes they don't even want to ask for it.

And you're like, what, like what is happening?

All right.

Now you mentioned about having that balance of control.

What does that look like to have a good, I call it harmony of control with finances.

What would that person look like who's actually letting go of control but at the same time working with you on what their needs are?

Tell us a little bit.

Right, So a relationship with your bookkeeper as a business owner should be a partnership and not just a vendor.

So when you're in a relationship and a partnership with your bookkeeper, you are interacting with your profit and loss and balance sheet every month, if not more frequently.

You're, you're, you're scrutinizing it and being like, did I spend that much money in this?

Hey, could you tell me more about why this category is so high this month?

And asking questions.

Truly being interactive, Getting into your own QuickBooks and looking at things.

Because every, every QuickBooks report you can drill down and see everything that made up any given given number.

Just skimming through things and checking and making sure it makes sense to your mind.

Because it should, it should make sense with what you just lived through.

That's one way to let go of control.

Another is, is like when it comes to bill payment and stuff, it's having those systems in place where you are letting someone else pay your bills but you're double checking things or you sign checks over a certain dollar amount.

Not just throwing a checkbook at somebody and leaving town for six months.

Like, it's truly like putting checks and balances in place that give you a release of the day to day, but not a full release of control.

Because you need to know what's going in and out of your bank accounts.

You need to know what's happening, but you don't need to do all the work that goes into that.

Good point.

Good point.

Yeah, that's, that's a really good point.

Now what does messy books actually cost a business owner?

Not just the tax time.

Yeah.

But your everyday decision making.

Growing scaling.

Tell us a little bit more about messy books.

Yes.

So messy books impact everything.

I've got clients who somehow double book their rep their sales so they think that they, they're having a million dollar year when they're having a half million dollar year.

Those are, you know, big errors.

And if you think you're doing great because your QuickBooks says so, but the money's not actually coming in, then you're making decisions that are way off base.

And really like I encourage my, my business owners to look at bookkeeping from three perspectives, right?

It is taxes you're trying to make decisions for, taxes you're trying to make decisions for getting an investment, whether that's like getting a loan or bringing on investors.

And then you're also trying to make your day to day decisions and all three of need to be balanced to truly move bookkeeping forward for your business and move your business forward.

Because if you're just looking at it for how much can I like show as a loss for this year so I don't have to pay taxes, you're stepping over, you know, dollars to save quarters and like it just stops making sense at some point.

But if you are being really strategic with balancing everything, you're investable, you're sellable when it's time to sell.

And a lot of business owners think that their retirement plan is to, to sell their business.

There's a huge swath of the market that'll never sell.

But if you do, if you're prepared and properly like positioned to sell, you want your books to look good, you don't want them to look like you've had a loss just so you can not pay taxes on it.

You want to sell a profitable business.

So it's balance, it's what I, it's where I remind people all the time, we've got it, we got to do balance.

I love this.

I think you're such an amazing.

And is it, is it right to call you bookkeeper?

Is that your main role or do you feel like you have a different title you use?

I have shifted largely out of the bookkeeper role of my business.

I've really moved into being that like CEO owner role.

Having to do my own advice, getting out of the day to day.

But your company, well Kept is a bookkeeping company.

That's how I would classify it.

Perfect.

Now you've seen business owners underprice themselves for years.

Oh yeah.

What does that actually show up as?

Numbers?

It shows up as the phone calls I get saying I work every day, I work so hard, my sales are great, but I just don't have enough money.

What's happening and having those conversations of going through pricing and reminding them everything that goes into pricing, any given thing.

You've got, you know, you've got fixed overhead costs that have to be considered and you can divide those by the number of sales that you've got in a month.

And like you, there's more that happens that people forget about because they're like, oh, well, I'm paying my bills, or oh, I work from home, so I don't have rent.

But you've still got overhead, you've got tech stacks and you've got things to do and your own.

A lot of times, especially like entrepreneurs in their first few years forget to value themselves in that process.

They under, they undercut their own income because they, they're trying to make the sale.

Yeah.

So true.

That's the challenge, you know, that's the challenge with so many business owners that I work hard on helping them see.

And it all stems from scarcity.

That's something you don't get just because you start a business.

That's something you come into your business with.

Absolutely.

And to help change that mindset of even if you think there's scarcity, how do you not bring it into the business?

How do you ask for what you need in order to serve your client on the highest this quality of work?

And a lot of people cut back because they're scared.

I can't charge that much.

So they cut the quality of the work.

They cut there.

It's a very interesting dynamic, but when you see it, you just.

Sometimes it hurts more because I've seen my friends go through it and I'm like, just let go.

So the, the gentleman who gave you hope and helped you learn how to take action even with fear, you need to introduce me to him.

If he's still around, I'm just like, how do I say thank you?

How do I.

Because I love doing that for my clients, but I love knowing there's more people in the world to do it because it's not me.

Right.

So I'm very happy about that.

Let me ask you, when a business owner is finally ready to raise their prices, what should be true about their books or what needs to be true about their books for that to feel grounded and not just brave, but for them maybe make sense when they're ready to raise those prices?

I mean, I think they need, certainly need to have clean books at that point to see the impact and remember that you don't have.

Have to necessarily.

It depends on kind of the business you're in.

If you've got a recurring revenue type situation going on.

You don't have to retro everyone to your new pricing.

You may be grandfathering in groups of people and moving here forward and doing that's okay too.

So that's kind of the position I'm in with a lot of my clients, is I've got clients that have been with me since the beginning that I've not.

I've not been good about valuing myself from the beginning.

Right.

And I'm having to inch them up while bringing on new clients at our current rates.

Those kinds of things can happen.

And then honestly, having a conversation with your bookkeeper during that process of changing your numbers, because we can.

We can help you dig in to see from here forward how are things looking as you change your rates to.

To reinforce for yourself, yeah, I've done the right thing.

Yeah, we're going in the right direction.

This feels like.

It feels uncomfortable in the moment to tell people a number that you've never said, but when you close those first few sales, that.

That reinforces, okay, yeah, we're still good.

And then when you can see it reflected on your.

On your profit and loss like that, that feels good too.

It just takes time.

So good.

It does feel good.

Yeah, it does.

All right.

A lot of women entrepreneurs, my favorite people in the world, tie their price to their personal worth.

Value yourself.

Yes.

How does having clean financials change that conversation with themselves?

I struggle with this myself, tying my.

My own personal worth.

I think we've talked a little bit about this before with the scarcity mindset.

That's been one of my things to work on this year.

Having someone who brings you a reality check of your value is a really vital part of that process.

Whether that be your bookkeeper reminding you of your value or the.

The numbers themselves can tell that the honest story really be helpful.

But having someone like you in their corner to be like, you're more valuable than this, don't sell yourself short.

I think that's really important to hear from somebody who's outside of yourself during that transition.

I have.

I happen to have a business partner I brought on last year, and he's like, why are you valuing it that way?

We're.

We're better than that.

We're more than that.

We're like, we're not just a commodity.

Like, he.

He'll coach me out of it when I stumble back into my skill scarcity mindset.

And he holds us pretty firm so that we can continue to grow our value.

So I, I get it.

It's a transition and having somebody outside of yourself is really helpful.

I love that.

And it's true.

I couldn't have done it without the people in my life, the books and things that I.

That I love.

All right, for women listening right now or anyone who's an entrepreneur listening right now, who is afraid to look at their numbers, what would you say to them to help them transition from that fear to maybe one simple step that they do every day just to start getting a little bit more brave with their numbers?

I would say it goes back to everything that I'm afraid of.

Do it anyway.

Like you can be afraid and still do it.

What's the one thing you would tell them to do?

Give me one little nugget to start.

I would say do look at your bank balance every day.

That doesn't fix everything and it certainly doesn't like, it doesn't change the behaviors you need to change, but it's a start.

Checking that bank balance and knowing how much money you have right at the moment is a good thing.

If you hide from all of your numbers and if you are beyond hiding from all of your numbers and you're ready to check your profit and loss, check your QuickBooks.

Learning how to understand what that profit and loss and balance sheet are saying to you and not hiding from it is really valuable.

I would say good bookkeepers will help you understand what your balance sheet and profit and loss are saying.

If you don't understand how to say it yourself, you could also, if you want to, you could lean into AI to help you read that story because it can translate things for you too to some extent.

You know, use precautions with security.

But yeah.

Yes.

So, so good.

And one last thing before we leave.

I now know that I have the ability to connect with people that I never thought I had and I needed to just start.

I was afraid.

I did a lot of, like, I spent a lot of time being afraid and letting myself be small.

Like just, just keeping myself small as, as I started.

And if I had the confidence I had now back then, I'd be in a even further down the road than I am.

So like, just not limiting myself is something I've really learned through the people I've encountered along my journey.

Man, oh man, where will we all be if we had the confidence that we have today so many years ago?

That sucks.

All right, I'll let that be one second moment suck.

And I'll get over that.

Thank you so much, Sarah.

And one last thing.

What is your favorite book?

Share with our audience one book that you love and has maybe done something for you when you read it.

Well, you and I talked last time we met about a happy pocket full of money.

And I.

You told me I'm gonna have to read it multiple times.

I am six chapters in the first time around.

It's already starting to do things in my brain chemistry.

For sure.

I'm.

I'm gonna have to recommend that as a good place.

Oh, my God, that book.

I am having goosebumps as you said that.

I love it because it does that.

It makes your brain think differently.

And that's just the first time.

Yeah.

So when you read it the second and third time, there's something.

It feels like it's a lock turning like a key so it goes click.

And then the second time to go click and the more it clicks is like this.

This rainbow is like expanding.

You're like, what is happening?

Yeah.

And once you shift that, you never go back.

What I mean by that is, yes, I still have moments of scarcity, but my consciousness to the moment is so elevated that I can see it to be like, oh, Nikisha, I see your behavior in the past.

I didn't see it in the past.

I would have it.

And it was automatic.

My amygdala, my fear.

And that's why today it's different.

Because today I could see it in a second.

I'm like, oh, what's the plan, Nikishi?

Because you can't keep reacting from fear.

So what's the plan?

So that you can feel fear but still take action.

It changes your life completely.

Yeah, it's been.

It's been great already.

So I'm really thankful for that.

I told you, I knew it.

When.

When you're speaking to my soul, it's a reason.

Sarah, thank you so much for joining me today on this podcast.

We are immensely grateful for your information, your knowledge, your expertise, the things you're doing in the business of others.

Financials is what we all live by because we live with currency as much as it's our day to day.

Some people are scared.

Some people are very easy at letting it go, AKA signing checks and just handing them over.

Right.

And it's great to have people like you in our life to keep us in track when we don't want to do it ourselves.

So thank you.

Thank you for having this company.

Thank you for joining me today and for all my listeners out there.

What I want to do is I want to always invite you into my world.

My world is so freaking amazing with Sarah as people of Sarah, things like this.

I have so many people that I know who are great in business.

So I want to invite you to the Iconic CEO Community.

It is this beautiful space where you get to come be a member for 12 months and more and you get to learn how to develop your company's systems, processes and we actually teach you how to implement it.

So the first 30 days, take it all in, learn it and the rest of your time implement it.

And when your mindset is shook, you have me and my team to help you get unshaken.

Iconic Seek EO Community is one of my friends, my favorite places to be.

The people in it is so good.

And the best part is people like Sarah are invited to come in and share their knowledge with you.

And to have that is gold because that's not available everywhere.

Because some people may not know Sarah exists because she's busy building her empire, but I do.

So I want to invite you to Iconic CEO Community.

There is a link here where you can learn more about it.

Sarah, once again, thank you for joining me and have an amazing day.

Thanks Nikisha.

Thank you for listening today on the Iconic CEO Podcast and I hope this podcast gave you something to think about today.

But here's two things I would love for you to do.

One, hit the follow button and two, leave a review.

I want the next female business owner who is growing her empire to have an option to listen in on something that can change her life.

Now this next part, it's not for everyone.

So anyone who is in a tri state area, New York, New Jersey, Pennsylvania, or you've been in business for two or more years and you're just tired of webinars, screens and learning things you're never actually implementing.

I have something special for you.

On August 25th at the Embassy Suites in Berkeley Height, New Jersey, I am hosting a full day workshop called Fully Booked for Women Business owners who are ready to fill their calendar.

This is a specialized lead gen workshop in person.

And no, we're not working on ads because guess what, people in two or more years of business don't usually have budgets for this.

So what we're going to do is we're going to work on Organic Lead Generations where I'm going to teach you three things.

Get out there, become visible, tell people what you do and make an offer to to them.

You will walk out with an action plan for the next year to increase your lead gen. Every month so your income can increase.

I also put the link for the details in the show notes so go right there and click right now.

Or you can email me@hello Nakisha King.com and I will send it to you.

I cannot wait to see you on August 25th at the embassy Suite in Berkeley Heights and it's a one day workshop.